We're not your typical consultancy
We operate as a nonprofit, reinvesting revenue into tools and resources that strengthen the sector. When you work with us, you help build data capacity for other nonprofits, too.
We bring deep experience in the sector and understand that nonprofits deserve data that works as hard as they do. We believe data can be a powerful asset for nonprofits and their communities.
We operate as a nonprofit, reinvesting revenue into tools and resources that strengthen the sector. When you work with us, you help build data capacity for other nonprofits, too.
Nonprofits collect a lot of information, but unlike other sectors, many organizations don't have the resources to turn that data into action.
And in a sector where much of that data includes personal information, this isn't just an efficiency problem — it's an issue of responsibility. Good data stewardship means collecting information with purpose and making sure it doesn't sit unused.
What happens when we don't use the data we already have? We miss opportunities to improve programs, make smarter decisions, and show impact.
We tackle this challenge on two levels:
We work directly with nonprofits and charities that:
We do not require a minimum project size and we offer flexible engagements on a project, fractional, or hourly basis.
Work With Us! Let's talk about how we can help your organization harness data.
Consulting alone won't build sector-wide data maturity. That's why we invest in public benefit initiatives — like the Nonprofit Data Network and CensusAggregator — and we're cooking up more tools to help the sector thrive.
Partner With Us! Funders and collaborators, join us in building sector-wide data capacity.
We know that people have different experiences working with data. Some clients are deeply technical; others are experts in programs or strategy and may feel less sure about the data side of things. Our approach begins with meeting you where you are, explaining things clearly, and guiding your understanding without jargon or assumptions. We believe data should feel empowering, not intimidating.
Once we understand your goals, we mostly use code‑based tools to do the work. Not because we expect you to know or care about the code, but because it makes things more efficient, transparent, and easier to improve over time. It means we can revise quickly, automate repetitive tasks, and keep a clear record of every step. Change your mind about something? We can roll back to an earlier version — no drama, no lost work.
While we are working with you, we share progress early and often so you can see how things are taking shape and give feedback throughout. Nothing is built out of sight so that there are no surprises at the end. In this way, the project can evolve as we go and the final product reflects what you need, not just what you asked for at the start. Our goal is to leave you with something that is clear, useful, and built to grow with your organization.
Managing Director
Daniel oversees Purpose Analytics’ operations and supports clients and the team with strategic expertise across technical, analytical, and organizational topics. He brings a practical, real‑world perspective to data, governance, and systems design, grounded in a strong understanding of how organizations actually function day to day. Earlier in his career, Daniel held frontline and management roles in Toronto’s community services sector, where he repeatedly found himself improving data workflows. He holds a Master of Spatial Analysis from Toronto Metropolitan University and is based in Toronto.
Data Scientist
Zsuzsa is a skilled analyst who specializes in business workflow analysis, data governance, and project delivery. She works closely with clients to translate complex organizational processes into clear, well‑structured systems that support collaboration and accountability. Zsuzsa also coordinates the Nonprofit Data Network, fostering shared learning and alignment across the sector. Her background spans data science and research in both academic and applied settings. Zsuzsa holds a PhD in Medical Biophysics from the University of Toronto and is based in Mississauga.
Data Scientist
Maia leads the design work at Purpose Analytics, contributing to narrative storytelling and the development of clear, engaging dashboarding tools. They bring a strong design sensibility to data visualization, ensuring insights are not only accurate, but intuitive, accessible, and compelling. Previously, Maia worked as a data analyst and data visualization developer at Statistics Canada, contributing to dashboard development, automation and modernization initiatives, and reporting projects. They hold a BSc in Statistics from the University of Ottawa and are based in Ottawa.
Data Scientist
Daniel leads the engineering work at Purpose Analytics, building digital and analytical tools that make it easier for organizations to collect, manage, and analyze data. He excels at fitting together the right technologies for each situation, with a focus on creating robust, maintainable systems that people can rely on. Previously, Daniel worked as a data scientist in a provincial department of education, including extensive COVID‑response data work. Based in Winnipeg, he speaks English and French and holds an MSc in Mathematics and Statistics and a PhD in History and Classics from McGill University
Board Member
Judy held senior management positions in several Toronto technology start-ups and consulted on financial technology management, before assuming the role of executive director for the University of Toronto Transportation Research Institute. While there, she created and led many collaborative research projects with a focus on advancing data-driven decision making, sustainability, and equity. Judy holds advanced degrees in both systems engineering and urban planning.
Board Member
Sujata is the Chief Operating Officer for the Northwest Territories Health and Social Services Authority - Fort Smith Region. Prior to this, she was Senior Director of Community Programs at Reconnect Community Health Services which followed more than 20 years in the role of Executive Director at St. Clair West Services for Seniors. She has taken a significant role in sector and cross-sectoral initiatives in Toronto's community support services.
Board Member (Chair)
Peter is an award-winning engineer and entrepreneur. He is a Principal at Purpose Building, an employee-owned company created to accelerate real estate to planet-positive performance, and he leads a philanthropic foundation with his wife, Barbara. Prior to this, he served as the Executive Director at the Canadian Urban Institute where he helped to start Purpose Analytics.
Board Member
Alison brings over 30 years of global experience in corporate Human Resources. Most recently, she was SVP HR Digitization & Total Reward at Loblaw Companies Ltd. She is dedicated to harnessing data-driven insights, streamlining processes, and leveraging innovative technologies to enhance organizational performance and foster meaningful employee engagement. Alison brings a deep passion for analytics and data-informed strategies that drive impact and sustainable growth.
Board Member
Kaitie is a Senior Strategy Consultant at Accenture where she helps clients define and execute data and analytics strategies to support organizational transformation. Prior to this, Kaitie supported nonprofit and public sector clients at Environics Analytics, a data and analytics services company specializing in consumer insights and segmentation. She is passionate about increasing value through simplifying operations based on data-driven decision-making. Kaitie holds an MBA from Ivey Business School at Western University.
Our head office is on the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and we acknowledge that our team members live and work on the traditional territories of many nations across the country.
We are mindful that data and storytelling with data have and continue to be used as tools of settler colonialism, and as an organization we commit to advancing reconciliation through our data work.
Partner with us to build smarter strategies and tools for your mission.