We're pleased to share some big news: Purpose Analytics is now an independent non-profit organization!

Why on earth does the world need another non-profit? For us, it came down to two reasons:

• There's no doubt that for-profit businesses can serve the public interest; however, given that we are regularly entrusted with other people's data – some of it sensitive – we felt that baking a public benefit commitment into the legal entity was just the right thing to do.
• We are also adding a sector-change agenda to our work and we believe that a non-profit provides a better platform to deliver on this. Offering fee-for-service consulting services to the non-profit community will help to fund this sector-level work.

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