About Us

We are helping to build a data-informed non-profit sector

We do this by:

  • assisting non-profits to use data to support decision-making and communicate impact; and by
  • cultivating a network of people in the non-profit sector who work with data.

We are also a non-profit ourselves and we direct surplus revenue from our service fees to support sector-level work.

Why We Do This Work

Non-profit organizations collect a lot of information, yet unlike the for-profit sector, many do not have the resources to effectively use their data.

Furthermore, in a sector where a lot of the data collected involves personal information, utilizing data is not just a question of optimizing resources, but also good data stewardship.

We seek to address this challenge at two levels:

  • At the organization-level, we support non-profits and charities that don’t have the internal resources to meet their data needs, that would like to grow their capacity, or that periodically require extra capacity.
  • At the sector-level, we aspire to accelerate the maturity of data analytics in the non-profit sector and develop a network of practitioners to help guide its progress.

Land Acknowledgement

Our head office is on the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and we acknowledge that our team members live and work on the traditional territories of many nations across the country.

We are mindful that data and storytelling with data have and continue to be used as tools of settler colonialism, and as an organization we commit to advancing reconciliation through our data work.

Our Team

Padma Ghoshal


Technical Project Manager

Padma has worked with decision support tools and models in the areas of logistics and crew scheduling and she has managed projects in an academic health network. She has an MBA from McGill University and a Ph.D. in civil engineering from Purdue University. She loves to keep learning and enjoys being outdoors.

Daniel Liadsky


Managing Director

Daniel formerly held front-line and management roles in Toronto's community services sector where he repeatedly couldn't resist organizing and automating his organizations' data and workflows. He holds a Master of Spatial Analysis from Toronto Metropolitan University.

A Mahfouz


Data Scientist

A previously consulted for local government agencies in the United States where they helped clients ranging from individual schools to statewide agencies on projects related to dashboarding, performance indicator development, and policy impact modeling. Prior to that, A was a Business Intelligence and GIS Analyst at the New York City Department of Education. They hold a Master of Information from the University of Toronto.

Maia Pelletier


Data Scientist

Maia previously worked as a data analyst and data visualization developer at Statistics Canada, where she worked on dashboard development, automation and modernization solutions, and reporting projects. They hold a B.Sc. in Statistics from the University of Ottawa and are passionate about telling stories with data enhanced by data visualization and design.

David Ravnsborg


Data Scientist

David discovered his passion for working with data while doing a practicum in health research at the Glenrose Rehabilitation Hospital as part of his B.Sc. at the University of Alberta. He has a background in software development with more recent experience building financial tools and services. He enjoys getting out to the park with his wife and their dog.

Daniel Simeone


Data Scientist

Daniel has worked as a data scientist in a provincial department of education, including extensive COVID-response data work. He holds an M.Sc. in Mathematics and Statistics and a Ph.D. in History and Classics from McGill University. He brings skills from both areas to solving the problem of making sense of routinely collected administrative data and using it to tell meaningful, contextual stories.

Mandie Abrams

Board Member

Mandie is the Executive Director of the Hospitality Workers Training Centre (HWTC). Through her career, she has been involved in community development, organizational policy and program development, capacity building, training and facilitation and fund development activities and she has had the privilege of working in over 6 countries, in several Canadian provinces, and in Canada’s arctic.

Sujata Ganguli

Board Member

Sujata is the Chief Operating Officer for the Northwest Territories Health and Social Services Authority - Fort Smith Region. Prior to this, she was Senior Director of Community Programs at Reconnect Community Health Services which followed more than 20 years in the role of Executive Director at St. Clair West Services for Seniors. She has taken a significant role in sector and cross-sectoral initiatives in Toronto's community support services.

Peter Halsall

Board Member (Chair)

Peter is an award-winning engineer and entrepreneur. He is a Principal at Purpose Building, an employee-owned company created to accelerate real estate to planet-positive performance, and he leads a philanthropic foundation with his wife, Barbara. Most recently, he served as the Executive Director at the Canadian Urban Institute where he helped to start Purpose Analytics.

Jamie Macdonald

Board Member

Jamie is retired from Realstar Group, a real estate investment and management company where he was the Chief Financial Officer and then Chief Operating Officer. Trained as a chartered accountant, he is also a past board member and former Chair of Ewart Angus Homes Inc, a not for profit that operates two homes specializing in innovative and relationship caring for people with dementia.