About Us

We are helping to build a data-informed non-profit sector

We do this by:

  • assisting non-profits to use data to support decision-making and communicate impact; and by
  • cultivating a network of people in the non-profit sector who work with data.

We are also a non-profit ourselves and we direct surplus revenue from our service fees to support sector-level work.

Why We Do This Work

Non-profit organizations collect a lot of information, yet unlike the for-profit sector, many do not have the resources to effectively use their data.

Furthermore, in a sector where a lot of the data collected involves personal information, utilizing data is not just a question of optimizing resources, but also good data stewardship.

We seek to address this challenge at two levels:

  • At the organization-level, we support non-profits and charities that don’t have the internal resources to meet their data needs, that would like to grow their capacity, or that periodically require extra capacity.
  • At the sector-level, we aspire to accelerate the maturity of data analytics in the non-profit sector and develop a network of practitioners to help guide its progress.

Land Acknowledgement

Our head office is on the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and we acknowledge that our team members live and work on the traditional territories of many nations across the country.

We are mindful that data and storytelling with data have and continue to be used as tools of settler colonialism, and as an organization we commit to advancing reconciliation through our data work.

Our Team

Okwunna Anyaoku

(he/him)

Data Scientist

Okwunna's expertise lies in advanced analytics and strategic data management, enabling organizations to make informed decisions and drive growth. Okwunna holds an M.Eng in Chemical Engineering from University College London and brings a multidisciplinary perspective from previous roles as a Behavioural Economist and Management Consultant.

Daniel Liadsky

(he/him)

Managing Director

Daniel formerly held front-line and management roles in Toronto's community services sector where he repeatedly couldn't resist organizing and automating his organizations' data and workflows. He holds a Master of Spatial Analysis from Toronto Metropolitan University.

Zsuzsa Lindenmaier

(she/her)

Data Scientist

Zsuzsa is passionate about data-driven impact, with skills in data science and project management. A jack-of-all-trades, Zsuzsa is deeply committed to revealing stories from data in a way that connects with everyone. She holds a Ph.D. in medical biophysics from the University of Toronto and a B.Sc. from the University of Florida in interdisciplinary neurosciences.

Maia Pelletier

(she/her/they/them)

Data Scientist

Maia previously worked as a data analyst and data visualization developer at Statistics Canada, where she worked on dashboard development, automation and modernization solutions, and reporting projects. They hold a B.Sc. in Statistics from the University of Ottawa and are passionate about telling stories with data enhanced by data visualization and design.

Daniel Simeone

(he/him)

Data Scientist

Daniel has worked as a data scientist in a provincial department of education, including extensive COVID-response data work. He holds an M.Sc. in Mathematics and Statistics and a Ph.D. in History and Classics from McGill University. He brings skills from both areas to solving the problem of making sense of routinely collected administrative data and using it to tell meaningful, contextual stories.


Judy Farvolden

Board Member

Judy held senior management positions in several Toronto technology start-ups and consulted on financial technology management, before assuming the role of executive director for the University of Toronto Transportation Research Institute. While there, she created and led many collaborative research projects with a focus on advancing data-driven decision making, sustainability, and equity. Judy holds advanced degrees in both systems engineering and urban planning.

Sujata Ganguli

Board Member

Sujata is the Chief Operating Officer for the Northwest Territories Health and Social Services Authority - Fort Smith Region. Prior to this, she was Senior Director of Community Programs at Reconnect Community Health Services which followed more than 20 years in the role of Executive Director at St. Clair West Services for Seniors. She has taken a significant role in sector and cross-sectoral initiatives in Toronto's community support services.

Peter Halsall

Board Member (Chair)

Peter is an award-winning engineer and entrepreneur. He is a Principal at Purpose Building, an employee-owned company created to accelerate real estate to planet-positive performance, and he leads a philanthropic foundation with his wife, Barbara. Prior to this, he served as the Executive Director at the Canadian Urban Institute where he helped to start Purpose Analytics.

Jamie Macdonald

Board Member

Jamie is retired from Realstar Group, a real estate investment and management company where he was the Chief Financial Officer and then Chief Operating Officer. Trained as a chartered accountant, he is also a past board member and former Chair of Ewart Angus Homes Inc, a not for profit that operates two homes specializing in innovative and relationship caring for people with dementia.

Alison Mutrie

Board Member

Alison brings over 30 years of global experience in corporate Human Resources. Most recently, she was SVP HR Digitization & Total Reward at Loblaw Companies Ltd. She is dedicated to harnessing data-driven insights, streamlining processes, and leveraging innovative technologies to enhance organizational performance and foster meaningful employee engagement. Alison brings a deep passion for analytics and data-informed strategies that drive impact and sustainable growth.

Kaitie Watson

Board Member

Kaitie is a Senior Strategy Consultant at Accenture where she helps clients define and execute data and analytics strategies to support organizational transformation. Prior to this, Kaitie supported non-profit and public sector clients at Environics Analytics, a data and analytics services company specializing in consumer insights and segmentation. She is passionate about increasing value through simplifying operations based on data-driven decision-making. Kaitie holds an MBA from Ivey Business School at Western University.