About Us

We are helping to build a data-informed non-profit sector

We do this by:

  • assisting non-profits to use data to support decision-making and communicate impact; and by
  • cultivating a community of practice for people in the sector who work with data.

We are also a non-profit ourselves and we generate revenue from service fees to support our sector-level work.

Why We Do This Work

Non-profit organizations collect a lot of information, yet unlike the for-profit sector, many do not have the resources to effectively harness their data.

Furthermore, where personal data is collected in exchange for services, utilizing data is not just a question of optimizing resources, but also good data stewardship.

We seek to address this challenge at two levels:

  • At the organization level, we aim to be a resource and service provider for organizations that don’t have the capacity to meet their data needs, for those that require extra capacity, and for those that would like to build their capacity.
  • At the sector level, we aspire to accelerate the maturity of data analytics in the non-profit sector and grow the community of practitioners to help guide its progress.

Our Team

Daniel Liadsky

Managing Director

Daniel formerly held front-line and management roles in Toronto's community services sector where he repeatedly couldn't resist organizing and automating his organizations' data and workflows. He holds a Master of Spatial Analysis from Ryerson University.

Thomas Rosenthal

Data Scientist

Thomas discovered his love of data storytelling while working in the US healthcare system. He holds a Master of Information from the University of Toronto and is now focused on promoting human values and ethics in data. He loves a good cup of coffee and often overwaters his houseplants.

Mandie Abrams

Board Member

Mandie is the Executive Director of the Hospitality Workers Training Centre (HWTC). Through her career, she has been involved in community development, organizational policy and program development, capacity building, training and facilitation and fund development activities and she has had the privilege of working in over 6 countries, in several Canadian provinces, and in Canada’s arctic.

Sujata Ganguli

Board Member

Sujata is a consultant in the community health and social services sector. Prior to this, she was Senior Director of Community Programs at Reconnect Community Health Services which followed more than 20 years in the role of Executive Director at St. Clair West Services for Seniors. She has taken a significant role in sector and cross-sectoral initiatives in Toronto's community support services.

Peter Halsall

Board Member (Chair)

Peter is an award-winning engineer and entrepreneur. He is a Principal at Purpose Building, an employee-owned company created to accelerate real estate to planet-positive performance, and he leads a philanthropic foundation with his wife, Barbara. Most recently, he served as the Executive Director at the Canadian Urban Institute where he helped to start Purpose Analytics.

Jamie Macdonald

Board Member

Jamie is retired from Realstar Group, a real estate investment and management company where he was the Chief Financial Officer and then Chief Operating Officer. Trained as a chartered accountant, he is also a past board member and former Chair of Ewart Angus Homes Inc, a not for profit that operates two homes specializing in innovative and relationship caring for people with dementia.